Credentials, Experience, and Questions to Ask

The Name, Image, and Likeness (NIL) era has given student-athletes the chance to profit from their talent and personal brand. But every opportunity comes with legal complexities—contracts, compliance rules, intellectual property, and tax considerations. That’s why choosing the right NIL attorney is one of the most important decisions an athlete and their family can make.

Not every lawyer is equipped to handle the unique challenges of NIL. Here’s what to look for and the questions you should ask before making your choice.

Credentials That Matter

When evaluating NIL attorneys, start with their qualifications. Some key credentials include:

• J.D. (Juris Doctor): The standard law degree required to practice law.
• Bar Admission: Attorneys must be licensed in at least one state bar association.
• Sports Law or Entertainment Law Background: Specialized experience in contracts, endorsements, and intellectual property.
• Membership in Sports Law Associations: Affiliations with groups like the Sports Lawyers Association can signal expertise.

Credentials alone don’t guarantee the right fit, but they establish a foundation of credibility.

Experience That Counts

Experience is where great NIL attorneys stand out. You’ll want someone who has worked with:

• Athletes and Entertainers: Similar industries where image and brand management matter.
• Endorsement and Sponsorship Deals: The attorney should know how to review and negotiate agreements.
• NCAA and State Compliance Issues: NIL rules vary by state and school, so experience navigating these differences is critical.
• Intellectual Property Cases: Protecting names, logos, and likeness rights requires knowledge of trademark and IP law.

Ask whether the attorney has represented student-athletes before, or at least has direct experience with NIL-style contracts.

Questions to Ask Before Hiring

When interviewing potential attorneys, here are some questions athletes and families should bring up:

1. Have you worked with other student-athletes or NIL clients?
2. What is your experience with NCAA and state NIL compliance?
3. How do you charge for your services—hourly, flat fee, or retainer?
4. How quickly can you review contracts or respond to urgent deals?
5. Do you work alongside agents and financial advisors as part of a team?
6. What’s your approach to protecting intellectual property?
7. Can you provide examples of how you’ve negotiated better terms for past clients?

These questions help you evaluate not only expertise but also communication style, responsiveness, and commitment to your success.

Red Flags to Watch Out For

Just as important as what to look for is what to avoid. Be cautious of attorneys who:

• Promise guaranteed outcomes.
• Have no experience in contracts or sports law.
• Are vague about pricing.
• Don’t encourage transparency and collaboration with the rest of your support team.

Choosing the wrong attorney can put your eligibility, reputation, and financial security at risk.

The Bottom Line

Your NIL opportunities are too important to navigate alone. The right attorney provides more than legal protection—they give you peace of mind, safeguard your eligibility, and position you for long-term success.

When choosing an NIL attorney, focus on credentials, experience, and fit. Ask the right questions, look for proven results, and trust your instincts. The best attorney will not only review your contracts but also help you build a strong foundation for your future, both on and off the field.