Timing and Rules for Younger Athletes

The NIL (Name, Image, and Likeness) era isn’t just for college athletes anymore. In many states, high school athletes are also allowed to profit from sponsorships, social media, endorsements, and appearances. While the chance to earn money at a young age is exciting, it also raises important questions about timing, rules, and protection.

One of the most common questions families ask is: When should we bring in an NIL attorney? The short answer is: as early as possible—before contracts are signed or commitments are made.

Understanding the High School NIL Landscape

Not every state allows high school athletes to participate in NIL activities. Some state athletic associations permit it with restrictions, while others ban it entirely. This means that what’s legal for a high school athlete in California may not be allowed in Texas, Florida, or Ohio.

An NIL attorney helps families:

• Understand current state rules.
• Interpret athletic association policies.
• Avoid agreements that could disqualify an athlete from competition.

Because the laws and policies are constantly changing, athletes and parents should seek legal guidance before exploring NIL opportunities.

The Right Time to Consult an Attorney

For high school athletes, here are the key moments when involving an attorney is most important:

1. Before Signing a Contract
   Even small sponsorship agreements or social media promotions often include complex terms. Attorneys can review contracts for exclusivity, intellectual property, and compliance issues.
2. When Considering Recruiting Implications
   NIL deals in high school can affect college recruitment. An attorney ensures opportunities don’t conflict with NCAA rules or college eligibility.
3. If Approached by Agents or Companies
   Families may not know who is legitimate and who is predatory. Attorneys help verify partners and protect athletes from scams.
4. When Earnings Start to Add Up
   If an athlete earns significant income, tax and business structure considerations come into play. Attorneys work alongside financial professionals to set things up correctly.

Protecting Future Opportunities

One of the biggest risks for high school athletes is signing away too much, too early. Long-term contracts, broad exclusivity agreements, or rights transfers could limit future opportunities in college or even professionally.

An NIL attorney safeguards athletes’ futures by ensuring today’s deals don’t harm tomorrow’s potential.

Why Parents Shouldn’t Navigate This Alone

Parents often want to help protect their children but may not have the legal or compliance knowledge to do so effectively. NIL attorneys provide:

• Clarity in confusing regulations.
• Protection against eligibility loss.
• Confidence that every deal is in the athlete’s best interest.

The Bottom Line

High school athletes stand at the beginning of their athletic and professional journeys. NIL opportunities can be a blessing, but only if handled carefully. The right time to consult an NIL attorney is before you commit to anything that could impact eligibility, recruitment, or your long-term brand.

Families who partner with an NIL attorney give their student-athletes the best chance to enjoy NIL success while safeguarding their future in sports, education, and beyond.